Beauty
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Kelly Rowland IG Glam Transformation Shows Why She's the Blueprint for the Brown Baddies

Kelly Rowland is affectionately known as the "Godiva Barbie." And although she's a beautiful human inside and out, her physical appearance will tell you everything you need to know about her given title — especially when she gets into her bag. The star took to Instagram with her glam squad with BTS shots of her getting ready for the Fear of God runway show in Los Angeles, and we have to say: Dammnnnnnn.Her team of industry professionals included makeup artist Wendi Miyake and her go-to hairsty...

info@hypebae.com (Hypebae) Fri, 21 Apr 2023 Hypebae
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Sustainability Is Nothing New for Black-Owned Beauty Brands — It Is Simply Tradition

For the beauty industry, eco-conscious consumerism is quite the rave. Brands across all beauty categories, from everyday essentials in the skincare, haircare and body care verticals to the luxury desires of fragrance and makeup, have taken to this one buzzword we all know: Sustainability. But what exactly is suitability? The truth is that when it comes to BIPOC brands, being "green" wasn't a privilege of choice but rather a cultural necessity.Within the last few years, a disturbing number of bra...

info@hypebae.com (Hypebae) Fri, 21 Apr 2023 Hypebae
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Lindsay Lohan's BTS Glam Proves She's the Darling of Rom-Com Movies

Lindsay Lohan is the Queen of "soft girl" hair and makeup, and her latest BTS photos to Instagram which the star shared ahead of her upcoming Netflix film, Irish Wish, cements our proven theory on this.The backend info we have on the movie due out later this year is that it will be a fantasy rom-com, which Lohan does very well. Shall we dub her the Queen of rom-com? While that might be somewhat of a stretch, what isn't bending is the precious hair and makeup looks from the movie, which brings ou...

info@hypebae.com (Hypebae) Thu, 20 Apr 2023 Hypebae
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Selena Gomez's "Power Braid" Is the Instant Solve To Hiding Thinning Hair

Finding a hairstyle that works with your texture and condition can be quite challenging when you have thinning hair. You don't want your tresses to be styled with too much tension, but you also don't want an opportunity for your bald spots or patches to get their shine on — so what's a girl to do? Well, according to Selena Gomez and professional stylists, a "Power Braid" may be your immediate solution.We're not saying that those with thinning locs need to wear a braid for the rest of their liv...

info@hypebae.com (Hypebae) Thu, 20 Apr 2023 Hypebae