There is a trend for the KarJenner gang where they're stripping back their over-the-top glam effects and revealing skincare secrets, cosmetic procedures and even the real length of their hair. Of course, the Hypebae Beauty Team has our theories about these happenings with this family and A-listers in general. But if Kylie Jenner wants to take to social media to show off her natural tresses, will we stop her? Absolutely not.Kylie took to TikTok as one does with a candid video, showing off her ful...

With everything happening in the United States you'd think that what anyone wears on their face would be the last point of concern for anyone. Still, this seems to be the biggest issue for TikTok personality Dylan Mulvaney and her Maybelline opportunity.This isn't the first time Mulvaney has received backlash from campaigns. When it comes to the trans woman experience, internet trolls are always hellbent on misgendering and being nasty and rude to get their opinions across. The latest involveme...

Glow Recipe has turned a new leaf and dived into the world of reality television. We're just kidding here, but the brand has taken a few notes from the cult-loved reality show Love is Blind with its first-ever anonymous casting.The brand is searching for ten models nationwide to star in its new campaign for the viral "Watermelon Glow" Niacinamide Dew Drops. The casting call is especially for Glow Recipe enthusiasts and skincare lovers — this is your time to shine. There are no special requirem...

We all know that TikTok is the place to go when you need to know the latest beauty trend or hack to try. The app delivers it all. However, a new trend that is doing numbers involves your eyelash glue and your hair bangs — it may sound weird, but hear us out.TikTok creator @ravioli_nicoli was sick of her bangs blowing like a wild chicken in the wind and came up with a nifty solution. She decided to use lash glue to stick the ends of her bangs to her eyebrows. This isn't something I thought of t...