Last week, Blake Lively took to Instagram with a cryptic and caption-less photo showcasing just the back of her hair under a new Instagram account called Blake Brown Beauty. Fans of the actor were left questioning the prospect of a new makeup and beauty brand on the horizon and now, we have the answers. On July 31, Lively officially unveiled her new haircare endeavour and the inspiration behind it.Blake Brown Beauty's haircare line comes packaged in a variety of glowing hues which already have f...

Pop princess and retro chic It-Girl, Sabrina Carpenter just announced her latest perfume to the "Sweet Tooth" collection. She's charming, juicy and sexy. Her name is Cherry Baby.Cherry Baby is designed to display the essence of cherries and reflect the cheeky and flirty side of Carpenter's personality. "I wanted my new fragrance to be unexpected but something upscale and sophisticated while still feeling playful and provocative. Cherry Baby is timeless and flirty which encourages letting the sul...

Ariana Grande's r.e.m. beauty just dropped the "Borderline Gel Eyeliner" and "Borderline Eyeliner Marker."Inspired by the musician's cat-eye makeup, the waterproof and long-lasting "Borderline Gel Eyeliner" glides on smoothly for clean and precise lines. Though not a liquid liner, it still applies fluidly while providing vibrant color. This "Borderline Gel Eyeliner" comes in ten varying colors: "Jet Black," "Pure White," "Nude," "Chocolate Brown," "Vivid Cobalt Blue," "Baby Blue," "Lucious Lave...

Let's bring it back to 2018 when the beloved Urban Decay Naked palette broke the internet and took over every Sephora and Ulta. What if we told you the palette is back and no longer discontinued... but only for a limited time. Yes, run, don't walk.In the clean girl era we live in, eyeshadow might seem dead, but Urban Decay is here to teach the new gen that it is in fact not. To provide some historical context for those who don't know the lore, the incredibly popular Naked palette came about when...