When it comes to getting your "glow" on or partaking in popular TikTok trends like the gua sha method — AAPI beauty brands are single handedly the community to thank for these impactful and viral beauty moments.Many of these "trends" aren't actual trends at all and are cultural practices passed down through generations of Asian and Pacific Islander communities and given to beauty enthusiasts as an undeserving gift by AAPI brand founders. Brands such as Hypebae's Beauty Awards Winner, Kulfi Bea...

Taylor Swift did a full three-night show in the country music capital of Nashville. The real tea is that the sets ended up being a rain show (out of her control), yet she still prevailed. Most of her musical catalog speaks to the romantic synergy between love and rain — so the scene was quite befitting and not to mention she looked absolutely stunning. The question is: "How did her makeup stay in place during the rain?" And the answer is quite simple: Pat McGrath.Swift looked flawless the enti...

Khloe Kardashian is one of the KarJenner sisters that needs to stay blonde forever. Whether sporting ash bronde highlights or "honey nut cheerio" blonde — the girl knows how to wear this particular color very well. Her latest wet, wavy, beachy display featuring a nostalgic twist is a prime example of what we mean when we say she gets it.The moment was styled by her go-to stylist Andrew Fitzsimons who took to Instagram to show off his masterpiece with the caption "Beach babe" and "Just out of t...

It's always a good time to think pink, but we're noticing a hot rise in the color ahead of the Barbie film release. Beauty enthusiasts are saturating themselves with all things Barbie-esque, from pink statement lipsticks and gloss to blush, false eyelashes and heavily bleached hair. But it is the full flush of pink blush that has our attention."Barbie Doll Dewy Cheeks," introduced to the masses by makeup artist Nam Vo, is mixed with her "dew dumpling" technique. This specific look is where you i...