With celebrities like Sarah Jessica Parker, Cameron Diaz, Emma Stone, Greta Lee, Jodie Turner Smith and Hillary Duff singing Merit's praises, it's no wonder there are over 5,000 fans signed up on the waitlist for the brand's latest product. On August 22, Merit will launch the "Great Skin Moisturizer," a clinically-proven skincare formula created with a proprietary, first-to-market complex that addresses plenty of skin concerns.A follow-up to its Great Skin Instant Glow Serum (sold every two minu...

Topicals, the beauty brand known for its innovative approach to skincare, is expanding into the body care category with the launch of its new Faded Brightening & Cleansing Bar. Completely fragrance-free and non-bleaching, the brand's latest product release is set to transform the way you cleanse your skin. The campaign features rapper Flo Milli and models Nao and Sukii Baby, set to the scene of a classic, Californian car wash.The "Faded" Bar combines a powerhouse of ingredients including ko...

With a TikTok trend that's gone viral faster than you can say "contour," being demure is the antithesis of the brat summer wave we've been riding all season long. "You see how I do my makeup for work? Very demure, very mindful," says TikTok user Jools Lebron (@joolieannie) in a video that's surpassed 1 million likes and counting. The beauty trend can best be described as a low-key look, tame enough for any event, but especially for those more professional and chill moments.Being demure is "not c...

If you haven't heard of Keely Hodgkinson, you may be living under a rock. The Mancunian Olympic track runner earned a silver medal at just age 19 during the 2021 Tokyo Olympics, surpassing the British record set by Kelly Holmes in 1995. Now, at age 22, she's made history at the 2024 Paris Olympics as the first British woman to win gold since Jessica Ennis-Hill at the 2012 London Olympics.We caught up with Hodgkinson at the Nike Athlete House after her victorious 800m race to dive into her top be...