Marc Jacobs, the king of "Garage Glam," has dropped the ultimate collaboration with UK-based hair dye brand Bleach London.Beautifully merging the worlds of fashion and beauty, the collab is the first time a luxury fashion brand has ventured into the world of hair coloring. The two brands share a common thread of grunge and subcultural aesthetics, making their partnership feel seamlessly organic. Whether you're looking for "Gemini Hair" like Billie Eilish, or you'd like to embrace zesty skunk str...

Innovation in the grooming space can be quite tricky. Generally, we know that we need toothpaste, body wash, and all the things required to present ourselves as human beings. Sometimes, brands will hit the mark; other times, it can be an epic fail. However, the Hypebae Beauty Team recently came across Selahatin, a luxury oral care brand out of Sweden, and they have upped the ante on the act of brushing your chompers.Selahatin is setting itself apart from what one would expect from an oral care b...

YSL Beauty has tapped Austin Butler to be the newest face of the brand's latest men's fragrance, "MYSLF."The brand for men has always championed an array of cultural men to lead its fragrance campaigns with Lenny Kravitz being the most recent for the brand's "Y" scent. "MYSLF" is the first new fragrance for YSL Beauty and features notes of orange blossom, patchouli heart, amber and tobacco — living up to the claims of the brand of the scent being "more than a fragrance," and rather, "a stateme...

Kylie Jenner's eponymous brand Kylie Cosmetics has extended her cult-loves "Gloss Drip" lip gloss shades to three new juicy shades.Launched in July of 2022, the lip glosses sold out immediately within 24 hours of being launched after being teased on socials by Jenner. Now, back in stock, the new shades include a sheer red berry called "Fall in love," a sheer grapefruit shade named "sweet like hunny," and a baby pink hue with subtle shimmer called "playfully pink." Kylie promises these glosses of...