Beauty
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Topicals' Best-Selling "Faded" Serum Is Getting a Makeover

The ever-popular Topicals "Faded" Brightening + Clearing Serum is getting a makeover. The best-seller from Sephora's fastest-growing skincare brand is launching an unscented version of the product that was originally released in 2020. Originally getting its smell from glutathione, this reiteration glides on without any olfactory experience, delivering the same, beloved results as the original.In celebration of the relaunch, Topicals is also releasing a campaign titled Faded By Any Means in homag...

info@hypebae.com (Hypebae) Thu, 20 Mar 2025 Hypebae
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For Hailee Steinfeld, the Bigger the Hair Is, the Better

Hailee Steinfeld and Nexxus are celebrating the brand's latest range of products with a cheeky campaign encouraging its fans to get "hy" with them. The haircare collection is dubbed "Hy-Volume," a play on the word hyaluronic acid, which is the star ingredient in the new shampoo, conditioner and styling foam.In the short film, Steinfeld wanders through several life events that she thinks might need some amping up. She walks through a wedding and the boardroom, telling viewers that you can get "hy...

info@hypebae.com (Hypebae) Thu, 20 Mar 2025 Hypebae
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T3's New Intelligent Hair Dryer Adjusts To Your Unique Hair Type

The future is here and it's hitting the haircare aisle. T3, the forward-thinking hair brand, is ready to step into a new frontier and is launching the Aire IQ Intelligent Hair Dryer – a new tool designed to not only dry your strands but also protect them from unnecessary heat damage. Packed with smart features and a sleek design, it promises a personalized styling experience that supposedly makes your hair the healthiest it's ever been.We wanted to see if it lived up to the hype, so we tried i...

info@hypebae.com (Hypebae) Wed, 19 Mar 2025 Hypebae
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NYX Pays Homage to 'A Minecraft Movie' With a Pixel-Inspired Makeup Collection

NYX Professional Makeup and Warner Brothers Pictures are teaming up to drop a digitally-inspired collaboration with A Minecraft Movie. Known for its fun and universally enjoyable partnerships, the cosmetics brand is applauding the new film with a collection of pixelated makeup.Inspired by the gaming world, the limited-edition range includes the "Cheeky Mob" Balms, "Rare" Highlight Balms, "Fat Oil Slick Click" Lip Oil and a compact mirror."At NYX Professional Makeup, we lead by bringing together ...

info@hypebae.com (Hypebae) Wed, 19 Mar 2025 Hypebae