Beauty
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The '90s "Boy Band" Bob Is Set to Takeover Fall in the Most "NSYNC" Way

Besties, fall is quickly approaching. After what seems like a "meh" summer, we're ready to move on from this szn and into our fall beauty trends. Each year, as we go into the cooler months, we revive those faithful hair, makeup and nail looks of the '90s, reimagining them with each year. This year, we're taking it back to the Backstreet Boys and NSYNC days and revamping the '90s "Boy Band" bob.What is the "Boy Band" Bob?The '90s "Boy Band" Bob aka "Boyfriend Bob," is all about effortless layers ...

info@hypebae.com (Hypebae) Wed, 23 Aug 2023 Hypebae
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Zendaya Has Refreshed Her Tresses to a Mocha Chocolate Hue.... Fall Has Officially Begun

Many of us are soaking up the last few days of summer, but of course we're bookmarking our fave A-listers who are ahead of the game and serving us fall hair and makeup inspo. It should be no surprise that Zendaya is ahead of all the girlies, letting us know it's time to take our tresses back dark...Yes, it's time.The star has been in an espresso brown shade for the last several months but tapped her colorist Sarah Shears to take her down to a mocha chocolate shade, opting into the hair color tre...

info@hypebae.com (Hypebae) Wed, 23 Aug 2023 Hypebae
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Yes, You've Heard It Right: Marc Jacobs Beauty Is Coming Back

For those (like myself) that was in a deep depression over the discontinuation of Marc Jacobs Beauty, fret no more as the brand is making its return back to our vanities.The designer closed a licensing deal with Coty, chief executive officer Sue Nabi revealed. Marc Jacobs Beauty was launched in 2013 and had many cult-loved products but the "Velvet Noir" Major Volume Mascara was a brand staple. In 2021, the brand shut down without any cause or explanation. Fans of the brand have been eagerly anti...

info@hypebae.com (Hypebae) Tue, 22 Aug 2023 Hypebae
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Merit's "Solo Shadow" Will Make You Want To Give Wearing Eyeshadow a Second Chance

Honestly, I'm terrible at eyeshadow. Yes, I'm a beauty editor, and I know how to tell people how to put on eyeshadow, but for me, it's a big no. Between my hooded eye and my lack of effort, I had given up. That is until I came across Merit's "Solo Shadow." My world of "eyephoria" had completely opened up.Merit's products are easy to use and, most importantly, effective, but the new eyeshadow drop is all that and more — the approach is as easy as applying your favorite lip balm. "Solo Shadow" i...

info@hypebae.com (Hypebae) Tue, 22 Aug 2023 Hypebae