The beauty industry has taken an interest in African beauty, which is gaining popularity similar to K-Beauty because of its focus on natural, traditional ingredients and high-quality skincare and body care. Brands are seeking growth and educational opportunities in the diaspora as the African market expands. 54 Thrones is at the forefront of this movement with its new product, Barrier Repair Cloud Cream, also known as the Krabby Patty Sauce secret formula, which has already sold out and generate...

London-based Angel My Linh has nail art in her DNA. Linh got her chops in the business from an early age, spending time at her family's nail salon and learning the craft from her mom. Her love of painting translated to nails as a canvas for self-expression and what started as a hobby swiftly became an acclimated business, Angel's Nailz.The nail artist, who has worked on sets from Megan Thee Stallion to Coi Leray, is set to unveil an exclusive stall at Hypebeast Flea happening from September 9-10...

e.l.f Beauty is expanding its portfolio as a parent company, announcing its plans to acquire TikTok viral skincare brand Naturium for a cool $355 million USD, marking e.l.f's Beauty's biggest deal to date.The parent company is the owner of e.l.f. Cosmetics, Well People, and Keys Soulcare all of which are popular brands in the beauty industry. The acquisition etches out a significant message that the Naturium on the skincare market is strong in awareness and profitability. Naturium is expected to...

Fresh off the heels of opening a new beauty boutique in Williamsburg, Brooklyn, Chanel Beauty is taking things to the next level by taking over a nearby diner to celebrate the store opening and launch of their new "Chance" Eau Fraîche Eau de Parfum.Smartly dubbed "The Lucky Chance" Diner, guests will be able to sit at the booths or counters where they can explore the brand's fragrance offerings, such as the Chance range, from the color palette of the Diner receives its inspiration. The scent of...