Beauty
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Ariana Grande's Signature Ponytail Has Taken a Trip to the 1940s

I recently watched a clip with Emma Roberts and Ariana Grande as they promoted their roles in FX's Scream Queens. I couldn't help but think of how many twists and turns Grande's signature ponytail hairstyle has been through. While I reveled in those thoughts, the star popped up on my TikTok's FYP donning the cutest vintage pony — but in a way we've never seen her rock before.In a BeautyTok clip for her brand, r.e.m. Beauty, the singer took inspiration from the '40s with her pin-up, curled pony...

info@hypebae.com (Hypebae) Thu, 21 Sep 2023 Hypebae
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From Selena Gomez to Zendaya, Red Lips Are Having a Moment — And We're Taking Notes

Whether worn with a full face of makeup or paired with only filled-in eyebrows and mascara, adding red lipstick is the conventional go-to from many across all walks of life, from everyday people to red-carpet celebrities. It's a timeless and universal statement that can be customized to suit any skin tone and worn for any occasion, day or night.Red lipstick instantly transforms a look, adding a pop of color and a touch of glamour. It exudes confidence and makes a bold statement, drawing attentio...

info@hypebae.com (Hypebae) Tue, 19 Sep 2023 Hypebae
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Byredo and Susanne Kaufmann Link for the Ultimate Body Care and Fragrance Collaboration

Byredo and Susanne Kaufmann have joined forces on a limited-edition series of products that celebrate the "sensorial connection between skincare and fragrance."The collaboration takes inspiration from Susanne Kaufmann's home in the Bregenzerwald, a beautiful forest region in the Austrian Alps. The collection combines locally sourced plant oils with the expertise of Byredo's founder, Ben Gorham, in creating captivating scents. These products contain plant oils that are rich in antioxidants, provi...

info@hypebae.com (Hypebae) Wed, 20 Sep 2023 Hypebae
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5 Latinx-Owned Indie Beauty Brands That Will Grab Your Heart and Your Wallet

Hispanic Heritage Month has kicked off and what better way to celebrate the culture than by highlighting Latinx-owned beauty brands that are doing the damn thing across all categories.From skincare to makeup, these brands push boundaries, challenge norms and redefine beauty standards. Their innovative formulas, vibrant colors, and inclusive product ranges inspire and empower people of all backgrounds to embrace their individuality and express themselves confidently. The Latinx community is incre...

info@hypebae.com (Hypebae) Wed, 20 Sep 2023 Hypebae