Beauty
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Whisper-Soft Beauty: How the Internet Is Embracing the Demure Beauty Trend

With a TikTok trend that's gone viral faster than you can say "contour," being demure is the antithesis of the brat summer wave we've been riding all season long. "You see how I do my makeup for work? Very demure, very mindful," says TikTok user Jools Lebron (@joolieannie) in a video that's surpassed 1 million likes and counting. The beauty trend can best be described as a low-key look, tame enough for any event, but especially for those more professional and chill moments.Being demure is "not c...

info@hypebae.com (Hypebae) Wed, 14 Aug 2024 Hypebae
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Olympic Champion Keely Hodgkinson on Beauty Rituals, Wellness and Recovery

If you haven't heard of Keely Hodgkinson, you may be living under a rock. The Mancunian Olympic track runner earned a silver medal at just age 19 during the 2021 Tokyo Olympics, surpassing the British record set by Kelly Holmes in 1995. Now, at age 22, she's made history at the 2024 Paris Olympics as the first British woman to win gold since Jessica Ennis-Hill at the 2012 London Olympics.We caught up with Hodgkinson at the Nike Athlete House after her victorious 800m race to dive into her top be...

info@hypebae.com (Hypebae) Fri, 09 Aug 2024 Hypebae
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I Loved This Serum Blush From Haus Labs So Much, I Got It in Every Color

As someone with way too little time on their hands, I've always been fascinated by products that marry innovation with practicality. As I’ve grown older, I’m gravitating more towards products that make me look good, but also deliver a little something extra. A few weeks ago, I got to experience a new drop from Haus Labs, the brainchild of pop sensation Lady Gaga. Celebrated for its daring approach to the cosmetics world, the brand continues to push boundaries with each release — taking the...

info@hypebae.com (Hypebae) Thu, 08 Aug 2024 Hypebae
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Channing Tatum Becomes Face Of New Versace Fragrance, Eros Energy

Six-pack abs, hunky biceps and known for his roles in Step Up and Magic Mike, it's no wonder why Channing Tatum is categorized as one of the sexiest men in Hollywood.But when you think of Tatum, do you think of him as the Greek God of Love? Versace thinks so as he's just been announced as the face of its latest men's fragrance, "Eros Energy.""Eros Energy" takes inspiration from the romantic Mediterranean coastline -- think fresh saltwater air, a warm summer breeze and a sun-kissed skyline. This ...

info@hypebae.com (Hypebae) Tue, 06 Aug 2024 Hypebae